Vitanica's focus is on "Natural Healthcare for Women."  Based in Oregon, the company's research is directed by Dr. Tori Hudson.  Dr. Hudson is a well respected authority on natural healthcare for women.  She co-founded "A Woman's Time" medical clinic with her sister, Karen Sue Hudson, M.P., H.C. in 1995 and continues as Medical Director.  She is a Professor at the National College of Naturopathic Medicine and Program Director at the Institute of Women's Health and Integrative Medicine. Vitanica is committed to using the highest quality, premium grade organic or wildcrafted herbs available and selects ingredients on the basis of purity, bioactivity, and maximal therapeutic benefit.